Social Media

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Utilities are entering a new era of customer engagement, spawned by the growing connected device market. To be successful and sustainable, utilities should focus on creating a simple and personalized dialogue with each customer – a concept that could be described as the “Customer of One.” Technology plays a pivotal role in this manner and… Keep reading →

Celebrating The History Of Women In STEM


Many people find it a challenge to name a woman in STEM besides Marie Curie. This Women’s History Month, the Energy Department is working to fix that by highlighting the work of women who’ve made a difference in science, technology, engineering and math (STEM) fields throughout history. Last year, we profiled the lives and contributions… Keep reading →

2013 Consumer Electronics Show Highlights Newest Technology

  Utilities adopting social media as a public relations or customer service tool over the past few years may have intended to start out slowly but, in a number of cases, major storms that caused widespread service outages have thrust the companies into a rapid initiation even as they were still ramping up their tweeting… Keep reading →

East Coast Begins To Clean Up And Assess Damage From Hurricane Sandy

Social media can be a fun way to keep up with friends, play games and kill time, but it can also be a source of real-time news and a platform used to disseminate critical information during emergencies. You’d be hard pressed to read an online news article or watch a news broadcast on television without… Keep reading →


Quick Take:  PricewaterhouseCoopers (PwC) conducted a worldwide survey of CIOs from many different industries. They recently released a comparison that shows how utility CIOs think of themselves, and how that differs from other CIOs.  It’s interesting stuff. In many ways, utility CIOs are doing a bit better than average. Yet many of them rate their own… Keep reading →

E3 Gaming Conference Begins In Los Angeles

What if price mattered less to the utility ratepayer than winning? That’s the promise of “gamification,” the product and programming trend that has driven Internet success stories like Foursquare or Instagram. At first it can be hard to see how “check-ins” and other forms of social sharing can play a role in businesses like the… Keep reading →

Mercedes Benz Fashion Week Madrid S/S 2013 - Agatha Ruiz de la Prada

Think of an industry dominated by huge, established firms reliant on distribution models that have been in place for more than a century. Or one where customers pay a premium for the reliability assured by known brands despite little difference in delivered product. Or one where financing huge upfront costs depends on both that premium… Keep reading →

Titanic Violin Goes On Display To The Public

  All too often, energy conferences and events feel as old as the industry itself – except with smart phones and PowerPoint slides. The standard format can leave participants scanning a room full of people glued to their phones or tablets, while a speaker meanders through a slide presentation, but New York Energy Week is… Keep reading →

Competition Begins In National Video Game Event

  In case you missed them, here are some highlights from Breaking Energy this week. Video games and social media have figured prominently in our coverage. Video games could be a recruiting tool to draw new talent to oil and gas. Maersk has developed an exploration and development video game that challenges players to find,… Keep reading →

Ryder Cup - Preview Day 2

Focus on energy efficiency is intensifying as policy makers and leaders in the energy field seek to reconcile what are sometimes conflicting priorities of supplying the market with sufficient energy to sustain economic growth and reducing overall energy use and greenhouse gas emissions. But getting energy end-users involved in efficiency is “a little bit of… Keep reading →

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