Cree

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Notable achievements in the world of cleantech We’re just five months into 2013, and we’ve already seen a number of new records in cleantech deployment. Here are five recent stories worth highlighting. Renewables Power Portugal Into 2013 In the first quarter of this year, Portugal got 70 percent of its electricity from renewable sources. That’s three straight… Keep reading →

What if the future of lighting looked surprisingly like the past? Cree, a lighting company with its roots in selling LEDs to the 80% of the lighting market that is commercial, has hit the consumer market with a new bulb it says could eventually save more than $40 billion in energy costs if adoption of the new technology hits 100%

The logic in appealing to the consumer market is similar to the IT strategies proliferating across the industrial sector, and more specifically energy: technology decisions are made by consumers based on their comfort with it, even when the applications aren’t for their personal lives. “This is a very important step to accelerate the adoption [of LED lighting]; getting the consumer on board will change the inflection point,” Cree Vice President, Corporate Marketing Mike Watson told Breaking Energy in a recent interview. Keep reading →


It was an unusual setting for a light bulb show.

On Tuesday, Home Depot showcased its energy efficient light bulbs–including high-efficiency incandescent bulbs, compact florescent light bulbs (CFL’s) and light-emitting diodes (LED’s)–in the penthouse suite of the luxury hotel Setai Fifth Avenue. Bedrooms, bathrooms and kitchen were illuminated by the various kinds of bulbs, with employees from various major lighting groups, including CREE, Philips, Lighting Science Group, Lutron Electronics, and TCP, explaining just how much energy could be saved from their lighting devices. Keep reading →