Reducing the impact of operations on the environment is a lofty goal for any business, but good citizenship is, in most cases, an insufficient motivation for sweeping changes at a company that must answer to its shareholders. What makes many sustainability efforts feasible for profit-driven companies is that by pursuing them – especially those that… Keep reading →
WindMade
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Building awareness of wind energy usage for consumers is part of a multi-pronged strategy that will help companies like Danish wind giant Vestas compete even in an increasingly challenging operating environment.
The company is a major sponsor of the WindMade label, an effort that has garnered support from more than a dozen new corporate entities since it launched this summer, and which celebrated its first six months and its new members at a recent event in New York City. Among the new members were Deutsche Bank and global medical technology firm BD. Keep reading →