New markets are the Holy Grail for businesses, but success in accessing and serving new markets is far from easy. The difficulties are multiplied when those new markets are in parts of the world where language, culture and regulation are completely different.
Brazil’s energy market is undergoing a transformation that opens up new opportunities for many businesses that might have steered clear of the tightly regulated sector in the past, despite the obvious temptations offered by the country’s broader economic growth trajectory. Keep reading →