Rick Needham


Companies are at the leading edge of wind globally, not least in the US. Starbucks recently sent a joint letter with 18 other US companies to Congress to request an extension of the Production Tax Credit which has helped grow installed capacity.

Ben & Jerry’s, Clif Bar, Johnson & Johnson, Levi Strauss & Co, The North Face, Sprint, Starbucks, Symantec, Timberland and Yahoo! are just a selection of household corporate names that understand the value of a sustainable wind industry to the consumer and the bottom line. Keep reading →


Plans to build the first US undersea transmission system for offshore wind farms advanced on Monday when the federal government said there was no competition for the proposed project, which can now be subject to an environmental review without being delayed by an auction.

The US Department of the Interior issued a finding of no competitive interest on the plan by Atlantic Grid Holdings to build the $5 billion Atlantic Wind Connection, a 300-mile transmission line off five mid-Atlantic states to take as much as 7,000 megawatts of wind-turbine capacity from yet-to-be-built offshore wind farms. Keep reading →


Wind turbines could be out in the middle of the ocean producing electricity and no one on shore would know.

Offshore wind turbines can be placed “beyond visual range,” according to Google’s Director of Green Business, Rick Needham, who is featured in this video. He says turbines farther out at sea can also capture stronger winds. Keep reading →