Americans understand the advantages of, and need for, energy efficiency as much as their European counterparts, but need further education about pricing advantages before they will take action that matches European levels.

The awareness of energy efficiency and the willingness expressed by Americans in a recent study conducted by Harris Interactive of four developed, mature economies surprised Mitch Williams, Senior Vice President at Rexel Holdings USA. Rexel, a large international distributor of electrical equipment, sponsored the study, which conducted interviews of 1,000 adults in the US, Germany, the United Kingdom and France. Keep reading →