What if the future of lighting looked surprisingly like the past? Cree, a lighting company with its roots in selling LEDs to the 80% of the lighting market that is commercial, has hit the consumer market with a new bulb it says could eventually save more than $40 billion in energy costs if adoption of the new technology hits 100%

The logic in appealing to the consumer market is similar to the IT strategies proliferating across the industrial sector, and more specifically energy: technology decisions are made by consumers based on their comfort with it, even when the applications aren’t for their personal lives. “This is a very important step to accelerate the adoption [of LED lighting]; getting the consumer on board will change the inflection point,” Cree Vice President, Corporate Marketing Mike Watson told Breaking Energy in a recent interview. Keep reading →