Morten Albaek: renewable investment made to secure energy supply, hedge energy costs and strengthen brands #EnergyTransparency2012 Vestas
Morten Albaek
Morten Albaek: renewable investment made to secure energy supply, hedge energy costs and strengthen brands #EnergyTransparency2012
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We will never sell or share your information without your consent. See our privacy policy.Some of the most influential voices in the clean energy sector gathered recently in New York for the US launch of the Corporate Renewable Energy Index and the Global Consumer Wind Study.
Companies manage what is measured, and increasingly understand their customers and their competitors by leveraging the data sets provided by measurements that in previous business cycles would have been difficult to gather, much less compare. Keep reading →
Speakers representing a wide range of sectors, from academia to accounting, had similar views with regard to the importance of corporate social responsibility and renewable energy investments: These things matter now and will only become more important to shareholders and consumers in the future.
“In 5 to 10 years, it will be very difficult to sell products made from ‘black’ energy,” predicted Morten Albaek, Chief Marketing Officer for wind turbine manufacturer Vestas. Albaek was announcing the results of two new energy transparency studies being launched at the New York Bloomberg Tower on September 24th. The studies were released in Rio in August and London last week. Keep reading →
Energy supply will soon no longer be a commodity, exchangeable and undifferentiated. Transparency about methods of production combined with increased consumer enthusiasm for authentic ways of ensuring their habits don’t harm the planet will ensure a shift in how energy is made, consumed and tracked.
That’s the brave new world Morten Albaek envisions as he considers the “puzzle” that is the energy mix today. Albaek is Global Senior Vice President of Global Marketing and Corporate Relations at Vestas, the Denmark-based world leading wind energy company, but his approach to the business of selling wind turbines to the world is based on a fundamental view of the sector’s place in history, and its development. Keep reading →
Global investment in renewable energy capacity hit $237 billion in 2011, outpacing the $223 billion invested in new fossil fuel capacity globally, according to new data prepared by Bloomberg New Energy Finance for Vestas.
Moves by corporations to invest in renewable energy has the support of consumers as well, says a company data set – the Global Consumer Wind Study – also collected for Vestas and published as part of its Energy Transparency 2012 effort. Breaking Energy has partnered with Vestas on the Energy Transparency campaign as well. Read more about it here. Keep reading →
Rio de Janeiro has seen its share of energy sector action this year, and the rollout of new data underlining the appeal of both renewable energy itself as well as the products made with renewable energy is burnishing the city’s reputation as a leading destination for companies, investors and thought leaders from across the region and the world.
Developing countries are driving growth in renewable energy production and usage as developed nations back away from earlier government commitments to financing mechanisms. Brazil has a swiftly growing wind energy sector that underlines the commitment at both the government and corporate levels to expanding renewable energy use even as the oil and gas sector drive export market oriented investment in new fossil fuel production. Keep reading →
