Generating power for your residence is no longer for the paranoid or the peculiar; more than 2,000 of California’s heavy domestic energy users have signed up with Gen110 to meet most of their own power needs, and investors are sinking more money into the business as its burgeoning potential becomes apparent.

Gen110 CEO and co-founder Jason Brown isn’t your usual “energy guy.” He is a relatively recent graduate of business school with a background in sales, not power engineering, and his membership as part of Silicon Valley’s technorati has been confirmed this week with the announcement of funding by the tech startup’s venture capitalist of choice: Kleiner Perkins Caufield & Byers. Keep reading →