GCWS

Australian Energy: Greening ‘Oz’ Infographic

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Australia has punched above its weight in the global energy sector for years, with its huge natural resources providing a platform for the country’s economy that allowed it to outperform much of the world throughout the lingering post-crisis recessions in the developed world.

The country’s consumers and companies are energy investors and energy leaders, and issues surrounding energy usage and regulation have been political and cultural flashpoints in Australia in recent years. That means that the focus on Australian customers by pollsters and analysts pulling together the Corporate Renewable Energy Index and the Global Consumer Wind Study on behalf of wind company Vestas, TNS Gallup and Bloomberg New Energy Finance formed some of the key figures and results for a sector eyeing a transition to a “clean” economy. Keep reading →

 /  Published December 4, 2012 at 11:15 AM

Energy Transparency Interview: Morten Albaek on Energy’s Present and Future

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Some of the most influential voices in the clean energy sector gathered recently in New York for the US launch of the Corporate Renewable Energy Index and the Global Consumer Wind Study.

Companies manage what is measured, and increasingly understand their customers and their competitors by leveraging the data sets provided by measurements that in previous business cycles would have been difficult to gather, much less compare. Keep reading →

 /  Published October 5, 2012 at 10:15 AM

Wind Energy and the US Consumer

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When it comes to sources of power for products and services, consumers expressed a very strong preference for clean energy over fossil fuels in the Global Consumer Wind Study.

The overwhelming majority (67%) of respondents said that they would prefer to have their electricity sources supplied by renewables, versus 9% for fossil fuels and 8% for nuclear. Keep reading →

 /  Published September 27, 2012 at 2:00 PM

Study Results: Make Renewable Energy Investments Now, or Risk Missing the Boat

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Speakers representing a wide range of sectors, from academia to accounting, had similar views with regard to the importance of corporate social responsibility and renewable energy investments: These things matter now and will only become more important to shareholders and consumers in the future.

“In 5 to 10 years, it will be very difficult to sell products made from ‘black’ energy,” predicted Morten Albaek, Chief Marketing Officer for wind turbine manufacturer Vestas. Albaek was announcing the results of two new energy transparency studies being launched at the New York Bloomberg Tower on September 24th. The studies were released in Rio in August and London last week. Keep reading →

 /  Published September 24, 2012 at 10:00 PM

Renewable Energy Realities: US Energy Transparency Infographic

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During this year’s presidential campaign, the renewable energy industry and the tax credits that support it receives have become a hot political topic.

Renewable energy enjoys broad support in the US where people expect the government to support emerging clean power technologies and the 2012 Global Consumer Wind Study would make useful reading for both candidates. Keep reading →

 /  Published September 24, 2012 at 12:30 PM

Energy’s Brave New Transparent World

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Energy supply will soon no longer be a commodity, exchangeable and undifferentiated. Transparency about methods of production combined with increased consumer enthusiasm for authentic ways of ensuring their habits don’t harm the planet will ensure a shift in how energy is made, consumed and tracked.

That’s the brave new world Morten Albaek envisions as he considers the “puzzle” that is the energy mix today. Albaek is Global Senior Vice President of Global Marketing and Corporate Relations at Vestas, the Denmark-based world leading wind energy company, but his approach to the business of selling wind turbines to the world is based on a fundamental view of the sector’s place in history, and its development. Keep reading →

 /  Published September 24, 2012 at 9:30 AM

Energy Transparency Studies Released

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Global investment in renewable energy capacity hit $237 billion in 2011, outpacing the $223 billion invested in new fossil fuel capacity globally, according to new data prepared by Bloomberg New Energy Finance for Vestas.

Moves by corporations to invest in renewable energy has the support of consumers as well, says a company data set – the Global Consumer Wind Study – also collected for Vestas and published as part of its Energy Transparency 2012 effort. Breaking Energy has partnered with Vestas on the Energy Transparency campaign as well. Read more about it here. Keep reading →

 /  Published September 14, 2012 at 2:00 PM

The ‘Perfect Partner’: Brazil Follows its Own Wind Energy Model

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Brazil is a country blessed by nature. Famous for its beaches, renowned for its beauties, the emerging global economic leader is also blessed by huge energy reserves, ranging from deep sea oil to huge rivers that drive hydroelectric production and some of the best wind resources in the world.

Countries have built wind energy as a complement to their existing power infrastructure, but in few places does the natural setting make wind so much “the perfect partner” for hydroelectric power as Brazil, the Global Wind Energy Council said in a report on regulatory frameworks for the country’s emerging wind industry. That is nature at work, with the wind cycle complementing Brazil’s rainy season by blowing strongest during the dry season. Keep reading →

 /  Published August 22, 2012 at 3:30 PM