Elaina Ball


As advanced information technology continues to permeate the power sector and the two-way data flow between utility and customer deepens, countless opportunities to streamline the delivery and consumption of electricity arise. Across the US, utilities are taking innovative approaches to fostering energy efficient behavior by working with customers to build sustainable practices, programs and business models.

The key is to use all available channels – including social networking – to engage customers with a simple message, you need to “keep [customers] informed and show [them] results,” Bill Andrew, President and CEO of the Delaware Electric Cooperative told audience members at last week’s DNV Kema Utility of the Future Leadership Forum in Washington DC. Keep reading →