Vestas

Energy Transparency in the US: Changes are Real

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The world of renewable energy has changed rapidly over the past decade, moving from a marginal issue for environmentalists to a core component of both energy policy and the consumer mindset.

The energy business, which relies on lengthy lead times and regulatory certainty, has often been slow to adapt to the changes in the world around it and embrace renewable energy production or sustainability issues. That is no longer the case, as major corporations embrace direct investment in the sector to avoid an energy sector they increasingly see as adding major risk to operational reliability and customers become attuned to their energy choices. Keep reading →

 /  Published September 28, 2012 at 9:30 AM

Wind Energy and the US Consumer

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When it comes to sources of power for products and services, consumers expressed a very strong preference for clean energy over fossil fuels in the Global Consumer Wind Study.

The overwhelming majority (67%) of respondents said that they would prefer to have their electricity sources supplied by renewables, versus 9% for fossil fuels and 8% for nuclear. Keep reading →

 /  Published September 27, 2012 at 2:00 PM

Renewable Energy: Corporates, Financials and Technology Firms Take the Lead

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Companies are at the leading edge of wind globally, not least in the US. Starbucks recently sent a joint letter with 18 other US companies to Congress to request an extension of the Production Tax Credit which has helped grow installed capacity.

Ben & Jerry’s, Clif Bar, Johnson & Johnson, Levi Strauss & Co, The North Face, Sprint, Starbucks, Symantec, Timberland and Yahoo! are just a selection of household corporate names that understand the value of a sustainable wind industry to the consumer and the bottom line. Keep reading →

 /  Published September 25, 2012 at 2:30 PM

Study Results: Make Renewable Energy Investments Now, or Risk Missing the Boat

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Speakers representing a wide range of sectors, from academia to accounting, had similar views with regard to the importance of corporate social responsibility and renewable energy investments: These things matter now and will only become more important to shareholders and consumers in the future.

“In 5 to 10 years, it will be very difficult to sell products made from ‘black’ energy,” predicted Morten Albaek, Chief Marketing Officer for wind turbine manufacturer Vestas. Albaek was announcing the results of two new energy transparency studies being launched at the New York Bloomberg Tower on September 24th. The studies were released in Rio in August and London last week. Keep reading →

 /  Published September 24, 2012 at 10:00 PM

Energy’s Brave New Transparent World

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Energy supply will soon no longer be a commodity, exchangeable and undifferentiated. Transparency about methods of production combined with increased consumer enthusiasm for authentic ways of ensuring their habits don’t harm the planet will ensure a shift in how energy is made, consumed and tracked.

That’s the brave new world Morten Albaek envisions as he considers the “puzzle” that is the energy mix today. Albaek is Global Senior Vice President of Global Marketing and Corporate Relations at Vestas, the Denmark-based world leading wind energy company, but his approach to the business of selling wind turbines to the world is based on a fundamental view of the sector’s place in history, and its development. Keep reading →

 /  Published September 24, 2012 at 9:30 AM

Wind Energy in the US: Record Breaking Growth at Risk

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The US wind industry is on track for a record-breaking year. In August, the American Wind Energy Association announced a milestone 50 GW of capacity and installations will this year beat previous records.

Matt Kaplan, US wind analyst at IHS Emerging Energy Research, estimates that 12 GW will be installed this year. Keep reading →

 /  Published September 21, 2012 at 2:00 PM

Energy Transparency Studies Released

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Global investment in renewable energy capacity hit $237 billion in 2011, outpacing the $223 billion invested in new fossil fuel capacity globally, according to new data prepared by Bloomberg New Energy Finance for Vestas.

Moves by corporations to invest in renewable energy has the support of consumers as well, says a company data set – the Global Consumer Wind Study – also collected for Vestas and published as part of its Energy Transparency 2012 effort. Breaking Energy has partnered with Vestas on the Energy Transparency campaign as well. Read more about it here. Keep reading →

 /  Published September 14, 2012 at 2:00 PM

The full CREX 2012 and GCWS 2012 reports are available now http://www.vestas.com/en/media/news/news-display.aspx?action=3&NewsID=3150#.UFMpN2zUWXE.twitter #energytransparency2012 #vestas

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The full CREX 2012 and GCWS 2012 reports are available now http://bit.ly/U26R94 #energytransparency2012 Vestas

 /  Published September 14, 2012 at 10:30 AM

Wind Energy Works for an Island Nation: A Wind Power Infographic

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The UK has abundant wind resources from the Atlantic Ocean and the North Sea that buffet the country’s coastlines, and despite current disagreement at the governmental level regarding renewable energy policy, a majority of people surveyed support greater renewable energy use over the next five years. Keep reading →

 /  Published September 14, 2012 at 9:45 AM

It’s a Crucial Time for Renewables…Let’s Seize the Opportunity

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Over the past 18 months, renewable energy has often been the subject of regular attacks in the media, on often shaky grounds, arguing that renewables are and will always be too expensive, they don’t work and people don’t like renewable energy anyway. However, these attacks are at odds with what’s actually happening on the ground.

Not only do the results of the Global Consumer Wind Survey that has just been released by Vestas and TNS show that an increasing number of consumers want renewable energy, there have also been some very positive developments of late on the costs of these technologies. Whilst the cost of many renewable technologies are still high, several technologies like onshore wind and solar PV are rapidly reducing in costs (by 50% alone in 2011 for solar PV according to the Pew Centre) and many other less mature technologies like offshore wind could soon follow this trend. Keep reading →

 /  Published September 12, 2012 at 2:00 PM
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