Building awareness of wind energy usage for consumers is part of a multi-pronged strategy that will help companies like Danish wind giant Vestas compete even in an increasingly challenging operating environment.

The company is a major sponsor of the WindMade label, an effort that has garnered support from more than a dozen new corporate entities since it launched this summer, and which celebrated its first six months and its new members at a recent event in New York City. Among the new members were Deutsche Bank and global medical technology firm BD. Keep reading →