Millions of people in the US regularly respond to surveys asking where their energy comes from by responding “the socket” or “the plug.” The invisibility and omnipresence of electricity is, ironically, one of the challenges for the industry in trying to communicate its fundamental importance.

Making energy creation and consumption visible and relevant to people who are not engineers or experts, but are nonetheless reliant on energy for every aspect of their daily lives, is a challenge a number of firms in the sector have begun to embrace. Keep reading →