Last month, Cadillac released an ad for their Cadillac ELR, a new 2014 plug in model.

A local Detroit compost company, Detroit Dirt, along with Ford released an ad last Wednesday for the Ford C-max Energy, another plug-in model. The video mirrors the Cadillac ad with a slightly different message:

This response from Ford certainly calls into question who the intended consumer of the plug-in electric car is. And anyway, it’s pretty fun to see these two companies battle it out over electric cars.

Read additional Breaking Energy electric vehicle coverage here and here.