Energy companies tend to go to great lengths to deflect or avoid negative attention. That’s what makes this Gazprom campaign so, um, surprising.

Gazprom Arctic sent out a tweet today – the same day news broke that the EU is going to charge the gas giant in an antitrust case – with a picture attached. The tweet says: “Soon we’ll be starting a contest for the new Gazprom calendar. The theme: Women, Kitchen. Gas.” (Click photo to enlarge)