No Dream Is Too Big

on August 31, 2011 at 6:00 AM

It’s hard to imagine that one day the world may look very different than it does now, but in this video San Diego Gas & Electric (SDG&E) urges consumers to imagine a new reality.

A world with digital technology tracking and managing the grid, a smart grid, in real time, a world with ample infrastructure and recharging stations for electric cars and a world with automated demand response systems that link directly to home appliances may have once seemed impossible, but these innovations are already here, this video claims. In a series of storylines, Sempra-owned SDG&E outlines in this video its efforts in each of these areas.

It raises the question of what a utility can do to develop smart grid, automated demand response and electric vehicles, all components of a futuristic smart grid vision.

The video ends with an optimistic forward-looking question: what can the future hold when the impossible becomes real?

Young entrepreneurs have been taking on the impossible by innovating in clean technology and finance structures. In Promises Of A Rooftop Revolution, Felicity Carus reports on a new CA-based solar start up that is trying to crowdsource financing for solar. GE’s annual ecomagination contest also challenges entrepreneurs to imagine the impossible: Use Your Ecomagination.