High energy prices have unleashed a wave of energy innovation around the world, says GE Energy Financial Services Managing Director of Venture Capital Kevin Skillern on this video.

Shot by GE for its Ecomagination series on people, profits and the planet, this video features a recent GE partnership with electric company NRG Energy and oil and gas giant ConocoPhillips to establish a $300 million fund that is currently investing in 30 emerging energy firms. The firm takes a heterodox approach to investing, taking positions in firms across the sector and focusing on the prospects for scaling and transforming the energy business on a global scale.

“We want something that matters,” Skillern says in this video, where he is joined by Sumit Sarkar of NRG and Rich Germain of ConocoPhilips in discussing Energy Technology Ventures (ETV). The three highlight the solar cell manufacturer Alta Devices and CoolPlanetBioFuels as early breakout star investments with the potential to transform the energy business.

This video is focused and informative, especially for a corporate source, and describes an unusual project at a time when many firms are hesitant to lay out cash for long-term and risky investment.