Although this video features a celebrity, it has a couple of serious points to make.

The leading role of the real estate and construction industries in energy efficiency efforts has been groundbreaking, and the next stage of retrofits is set to be even more sweeping. While it is hard to know how seriously consumers will take this kind of publicity push by the Environmental Protection Agency, it is the kind of award corporations take seriously (as do landlords trying to edge ahead in the rents they can charge).

The maxim you are what you measure holds true here; and for the US to become an energy efficient society it has to first become aware of exactly how much energy it already wastes.

And so to John Corbett:

You can find more video here and more information at the Energy Star site.